Escape the commission
A Delivery App Alternative Mexican Restaurants Can Actually Afford
Thirty percent of a $40 order is $12. On a taquería's margins, that is often the entire profit on the ticket, and it is charged again the next time the same customer orders.
The alternative is not quitting delivery — it is owning the channel and paying software prices instead of a cut.
Run the Math on Your Own Delivery Volume
Take last month's marketplace statement, subtract the commissions and promo fees, and count how many of those customers were repeats. That repeat portion is the number worth fixing: you already earned them, and you are still paying to reach them.
There is a second cost nobody itemizes. Because the app owns the customer, you cannot bring a lapsed regular back, cannot promote a new special, and cannot survive a rate increase without eating it.
- Commission charged again on every repeat order
- Paid promotions that mainly discount your own regulars
- No contact details, so no way to win anyone back
- Rate changes you have no leverage against
Direct Orders First, Apps as Discovery Only
Tacoter gives you an ordering site with no commission, plus a way to run delivery your own way: your drivers with zones and fees you set, or a third-party courier called per order when you need one.
Then the machine keeps working for you. Every direct order builds a customer record, and automations bring people back without another paid impression.
- Zero commission on your own orders
- Self-delivery zones with your fees and minimums
- On-demand courier handoff for out-of-zone addresses
- Customer list you can market to forever
How Owners Make the Switch
Bag and receipt inserts
Every marketplace order goes out with a card pointing to your own link — cheapest customer acquisition you have.
Counter QR code
Walk-ins scan once, order direct from then on, and never cost you a commission again.
Direct-only perks
Free chips, a loyalty credit or a slightly better price for ordering on your site.
Win-back texts
Customers who go quiet hear from you, not from an app's push notification for a competitor.
Channel reporting
Watch the direct share of orders climb month over month and time your app wind-down.
Delivery fee control
Set fees honestly for your neighborhood instead of accepting a marketplace's structure.
Cost per $40 Order
Numbers vary by market and plan, but the shape of it rarely does.
| What matters | Tacoter | Marketplace app |
|---|---|---|
| Platform commission | $0 | $8–$12 |
| Card processing | About $1.40 | Bundled in commission |
| Customer contact info | Yours | Not shared |
| Repeat order cost | $0 commission | Full commission again |
Leaving the Delivery Apps: FAQ
- Should I delete my marketplace listings?
- Not on day one. Keep them for discovery, move repeat customers to your own site, and revisit the listings once your direct share is healthy.
- How do I deliver without an app's driver network?
- Either use your own drivers with zones and fees you set, or hand individual orders to a courier service from the order screen.
- Will customers really switch?
- They do when you make it easy and slightly better: one QR code at the counter, your link on every bag, and a small perk for ordering direct.
- What if I only do pickup?
- Then this is simpler still — direct pickup ordering has no courier problem to solve at all.
Keep the $12 You're Handing Over Tonight
Set up your own ordering channel free and start shifting repeat customers off commission this week.