Why Tacoter
We are an AI technology company that loves taquerías.
Independent Mexican restaurants feed their neighborhoods better than anyone. They just shouldn't have to hand over a third of every order to be found online — or spend hours on marketing, menus, and busywork. Tacoter gives them their own storefront, their own customers, their own margins, and an AI team working behind the scenes so they can focus on what matters: the food.
1,200+
Taquerías on the platform
0%
Commission on every order
38%
Average repeat-order rate
24/7
Support in Spanish and English
The shop should own the relationship
Independent, not invisible
Big delivery apps bury family taquerías under paid placement. Tacoter gives every restaurant its own branded site at tacoter.com/your-name, so customers find the taquería, not an algorithm.
Technology that pays for itself
Menus, photos, hours, order tracking, printed tickets and payments in one place. No per-order cut, no surprise fees, no contract that outlives the trust.
Built with owners, not at them
Every feature starts in a kitchen. We sit behind the counter during the lunch rush, watch where the tablet gets ignored, and fix that before we ship anything else.
“For the first time the orders feel like ours. People bookmark our page, not an app.”
Don Ramiro — Taquería El Sol, Los Angeles
The AI team behind every taquería
Twenty-five AI features — led by your AI employee — handle the menus, marketing, pricing, forecasting and customer messages so owners can stay on the line.
Flagship AI feature
AI Morning Brief — your AI employee
Your AI employee that runs the restaurant overnight and reports to you every morning. It handles the small stuff on its own and brings you the big decisions with projected impact.
See how it worksA sample brief
“Good morning, Carlos. Here's what I handled overnight.”
Revenue up 12% · A/B winner applied · Stock-out flagged Friday
Menu Description Generator
Write mouth-watering menu descriptions in seconds.
Learn moreMenu Item Image Generation
Professional food photos for every menu item — no photographer needed.
Learn morePrice Optimization
Price your menu to maximize revenue without scaring customers away.
Learn moreCustomer Sentiment Analysis
Know what customers love — and what they're complaining about — without reading every review.
Learn moreAI Chatbot
Answer customer questions 24/7 — even when you're busy in the kitchen.
Learn moreOrder Prediction & Forecasting
Know exactly what you'll need before you need it.
Learn moreUpsell Recommendations
Increase average order value by suggesting what customers actually want.
Learn moreVoice Ordering
Never miss a phone order again — AI answers when you can't.
Learn moreText-to-Order
Let customers order by text message — AI handles the rest.
Learn moreCompetitor Analysis
Know what your competitors are doing — before it affects your business.
Learn moreStaff Scheduling
Schedule the right number of staff for every shift — automatically.
Learn moreLoyalty Optimization
Reward customers with what actually keeps them coming back.
Learn moreFood Waste Reduction
Stop throwing money in the trash.
Learn moreMultilingual Support
Serve every customer in their language — automatically.
Learn moreReview Response Generator
Respond to every review — without spending hours writing.
Learn moreRecipe Generator
Create new menu items based on your ingredients, trends, and customer preferences.
Learn moreRestaurant Tour
Turn a handful of photos into a cinematic video tour of your restaurant.
Learn moreRestaurant Description Generator
Write a compelling restaurant story that makes customers want to visit.
Learn moreLogo Generator
Create a professional logo for your restaurant in minutes
Learn moreSocial Media Posts
Post on Instagram and Facebook without lifting a finger
Learn moreA/B Testing
Automatically test different versions of your website and campaigns to find what drives more orders
Learn moreMenu Scanner
Snap a photo of your menu and AI builds your entire digital menu in minutes.
Learn moreLocal Event Monitor
Know what's happening near your restaurant — and how it will affect your business
Learn moreAI Calendar & Scheduler
One calendar for orders, staff, marketing, events, and inventory.
Learn moreAI Job Description Writer
Write a professional job description in seconds, in English and Spanish
Learn moreAI Candidate Summaries
Review every applicant in seconds, not hours
Learn moreAI Resume Builder
Build a professional resume in two minutes, in English and Spanish
Learn moreAI Wage Benchmarks
Know what a line cook actually makes in your city before you post the job
Learn moreAI Job Posting Quality Check
Every job posting is reviewed before it goes live
Learn moreWhat we hold to
Local first
The neighborhood taquería is the point. Everything we build has to make that shop stronger.
Plain numbers
Owners see exactly what they earn and what they pay. No blended fees, no mystery math.
Show up in person
We onboard restaurants face to face, in the language they cook in.
Keep it fast
A menu should load on a cracked phone on a slow connection outside a busy shop.
How we got here
2023
Started as a weekend favor: one taquería, one menu page, one printer in the back.
2024
Eight themes, real-time order queue and card payments — designed with the first 40 owners.
2025
Top-level restaurant addresses, order tracking and Spanish-first onboarding.
2026
Over a thousand shops running their own ordering, commission free.
Bring your taquería online, on your terms
Set up your menu, pick a theme and start taking orders today — with no commission on anything you sell.