Creating an Email Campaign

Creating an Email Campaign

Email campaigns are a fantastic way to stay connected with your customers, share exciting news, and bring more people into your taqueria. With Tacoter, it's easy to create and send professional-looking emails in just a few steps.

Get Started

Let's walk through how to set up your very first email campaign. Don't worry, it's simpler than making a batch of our famous salsa!

1. From your Tacoter dashboard, look for the main menu on the left side.
2. Click on Email.
3. Then, click on Campaigns. This is where you'll see all your past and current campaigns.
4. To start a new one, click the New button.

Design Your Email

Now for the fun part – crafting your message!

1. Pick a Template: Tacoter offers a variety of pre-designed templates that look great on any device. Choose one that fits your message or your taqueria's vibe. You can always customize it later.
2. Write Your Subject: This is super important! Your subject line is the first thing customers see. Make it catchy and tell them what's inside. Think: "New Pastor Tacos Are Here!" or "Get 15% Off Your Next Order!"
3. Add Your Content: This is the body of your email.
4. Text: Write your message. Announce specials, share a story, or invite them to an event. Keep it short, sweet, and to the point. Most people scan emails quickly!
5. Photos: You'll want to add mouth-watering photos of your food or your restaurant. (Remember, while you can add photos to your email, we won't show you how to insert them here, just know it's a key part of your content!)
6. Buttons: You can add buttons that link directly to your online ordering page, your menu, or your social media.
7. Keep your brand's voice consistent – warm, friendly, and authentic, just like your food!

Choose Your Audience

Who should receive this delicious news?

1. Choose Audience Segment: Tacoter lets you send emails to specific groups of customers. For example, you might want to send a special offer only to your most loyal customers, or a "Welcome" email to new sign-ups. If you want to send it to everyone who has opted in, just select your "All Customers" segment.
2. Don't worry about customers who have opted out of emails; Tacoter automatically excludes them from all campaigns, so you're always respecting their preferences.

Review and Send

You're almost there! Just a couple more checks.

1. Preview: Always, always preview your email! This lets you see exactly how it will look on a desktop computer and a mobile phone. Check for typos, make sure links work, and ensure everything looks perfect.
2. Send Now or Schedule:
3. If you're ready to go, click Send Now. Your campaign will be delivered to your selected audience.
4. Want to send it later? Click Schedule and pick a date and time. This is great for planning ahead for promotions or holiday messages.

Track Your Success

After your campaign is sent, you can always go back to Email > Campaigns to see how it performed. You'll be able to view:

• Opens: How many people opened your email.
• Clicks: How many people clicked on links within your email.

This information helps you understand what your customers like and helps you create even better campaigns in the future!

Tips

• Keep it short and sweet: People are busy! Get your main message across quickly.
• Use strong calls to action: Tell customers exactly what you want them to do (e.g., "Order Now!", "View Our Menu!").
• Proofread: Always check for typos!
• Send consistently: Don't bombard customers, but a regular email (once a week or every other week) keeps your taqueria top of mind.
• Segment your audience: The more relevant your email is to a customer, the more likely they are to engage.

Need help? Email ir@tacoter.com or call (800) 503-2670.