Creating an SMS Campaign

Got a special offer? Want to tell your loyal customers about a new menu item? SMS campaigns are a fantastic way to reach your customers directly and get them excited about your taqueria! It's quick, easy, and incredibly effective.

What is an SMS Campaign?

Think of an SMS campaign as sending a text message directly to your customers' phones. It's a powerful tool for special announcements, daily specials, or anything that needs a quick push. Tacoter makes it super simple to craft your message, choose who receives it, and send it out right when it matters most.

We handle the tricky parts for you:

• Only customers who have explicitly agreed to receive texts from you will get them. We respect their privacy!
• Messages won't go out during late hours (quiet hours) or too often. We make sure your customers aren't bothered.
• Recipients can always reply STOP if they no longer wish to receive texts.

How to Create an SMS Campaign

Sending a text message to your customers is just a few clicks away! Follow these steps to get your campaign up and running.

1. Navigate to the SMS Campaign Section
2. From your Tacoter dashboard, look for the Marketing section on the left-hand menu.
3. Click on Marketing, then select SMS. This is where all your SMS magic happens!

2. Start a New Campaign
3. On the SMS campaign page, you'll see a button like "Create New Campaign" or "Send New SMS". Click this to begin crafting your message.
4. Write Your Message
5. This is your chance to shine! Write a short, engaging message. Keep it brief and to the point. What's the special? What's the offer? When is it available?
6. Example: "Taco Tuesday just got better! Get 3 street tacos for $7 today only. Order now: [your restaurant link]"
7. Remember, people read texts quickly, so make every word count.

4. Choose Your Audience
5. Who do you want to reach with this message? Tacoter lets you pick specific groups of customers, called "customer segments."
6. You might choose "All Customers," "Loyal Customers," or customers who haven't ordered in a while. Select the segment that best fits your campaign. This ensures your message goes to the right people.
7. Schedule or Send Your Campaign
8. You have two options here:
9. Send Now: If your offer is hot and happening, choose to send the campaign immediately.
10. Schedule for Later: Planning ahead? You can pick a specific date and time for your message to go out. This is great for future promotions or reminding customers about events.
11. Once you've made your choice, click the "Send" or "Schedule" button to finalize your campaign!

Tips for Great SMS Campaigns

• Be Clear and Concise: Get straight to the point. What's the offer? How do they get it?
• Create Urgency (Sparingly): Phrases like "Limited Time Offer!" or "Today Only!" can encourage quick action, but don't overdo it.
• Include a Call to Action: Tell them what to do next! "Order now," "Visit us today," "Show this text."
• Use Links: If you have an online ordering link or a special menu link, include it! Tacoter can often shorten these links for you automatically.
• Test Your Message: Before sending, imagine receiving it yourself. Is it clear? Is it exciting?
• Respect Quiet Hours: While Tacoter handles this automatically, try to send messages during peak dining times when people are thinking about food.

Need help? Email ir@tacoter.com or call (800) 503-2670.